DR FILZAH MD ISA

Dr Filzah Md Isa

Associate Professor

Doctor of Business Administration, Universiti Sains Malaysia
Master of Business Administration (Marketing), Northrop University.
Bachelor of Business Administration (Business), University of Southwestern

filzah.mdIsa@taylors.edu.my
Subjects Taught
  • Undergraduate level
    • Principle of Marketing
    • Introduction to Tourism
    • Consumer Behavior
    • Sales Management
    • Marketing Seminar
    • Entrepreneurship
  • Postgraduate level
    • Consultation Projects
    • Marketing Management
    • Strategic Marketing
    • Global Strategic Marketing and Competitive Analysis
    • International Business and Management
    • Business Consultancy Strategy
    • Research Proposal Construction

Research Interests
  • Qualitative and Quantitative Data Analysis
  • Methodological studies
  • Marketing
  • Management
  • Entrepreneurship

Industry Experience
  • Marketing and Consultation

Scholarly Activities
  • Facilitator, Entrepreneurial Talk – Start up program phase 1: Entrepreneurial motivation (19th May 2015).
  • Chairperson, Sesi Pembentangan Cadangan Penyelidikan (Presentation Session of Research Proposal) – PhD (Research Proposal Presentation Session) Munirah Khamarudin – 92941 (27 th January 2015)
  • Discussant, 1st Symposium on Business Postgraduate Research. (19th May 2014)
  • Moderator, Seminar Pembangunan Keusahawanan Siswa Sabah Peringkat Wilayah Utara (Entrepreneurship Development of Sabahan Graduates in the Northern Region Seminar): Sesi Jaringan Keusahawanan – FAMA/MARA/TEKUN (Entrepreneurship Networking Session). (1 Mac 2014)
  • Course Coordinator, Bengkel Akademik Program Kerjasama UUM-IPTS Semester Kedua Sesi 2013/14 (Academic Collaborative Programs Workshop). (13th Feb 2014)
  • Facilitator, Kursus Pengendalian Aduan dan Pelanggan Bermasalah. (Handling Consumer Complaints and Feedback Course). (2014).
  • Facilitator, Kursus ‘Memenangi Hati Pelanggan’ untuk staf UUM. (Facilitator for ‘Winning the Customers’ Heart’ Course for UUM staff). (27-28 Mac 2013)
  • Moderator, Workshop on Academia Project Strategic Leadership Planning: A Proposed Model for Talent Pool Management. (2013)
  • Discussant Panel, Perbincangan mejabulat SCL: Isu dan Cabaran kepada College Champions (Roundtable discussion of Student-Centered Learning: Issues and Challenges to College Champions). (2012)
  • Chairperson, Global Business Summit Conference, 2009

Publications
  • Khaled Alqasa, Ho Tuck Sum, & Md Isa, F. Determinant factors of brand loyalty in Malaysian automotive industry. Social and Management Research Journal, 14(1), ISSN 1675-7017. Scopus.
  • Al Qurneh, M. & Md Isa, F. (2017). Analyzing the Relationship Between Quality Standards Of Satisfaction And Loyalty In Jordan’s Higher Education. International Journal of Research in Social Sciences (IJRSS), 7(1). 176-195. ISSN: 2249-2496
  • Nik Muhammad N.M. and Md Isa, F. (2016). Upgrading Organizational Effectiveness and Management Professionalism: A Case Study of Pronadz Reka Bina Sdn. Bhd. Emerald Emerging Markets Case Studies. (EEMCS-06- 2016-0138). (Ranked as 7th best case studies in 2016).
  • Md Isa, F., Othman, S.N, & Nik Muhammad, N.M. (2016). Postgraduate Students’ Recruitment Strategies in Higher Education Institutions of Malaysia. International Review of Management and Marketing, 6(S8). SSN: 2146-4405. (Scopus)
  • Jolly, B., Md Isa, F., Othman, S.N., & Capability, Marketing Capability and Competitive advantage on Malaysian Construction Project Performance. International Review of Management and Marketing, 6(S8). ISSN: 2146-4405. (Scopus)
  • Chin, S.K. & Md Isa, F. (2016). The Relationship Between Leadership, Span of Control, Perception of Islamic Products and Services, Perception of Internal Service Quality and the Agents’ Job Satisfaction: A Case of Unit Trust Agents in Johor Bahru. International Review of Management and Marketing, 6(S8). ISSN: 2146-4405. (Scopus)
  • The Relationship Between Leadership, Span of Control and The Mediating Effect of Attitude Toward Switching Agency and Job Satisfaction: A Case of Unit Trust Agents in Johor Bahru. Taylors Business Review, 5, August 2015. PP 119-135. ISSN: 2232-0172.
Journal Publications
  • Tantasuntisakul, W., Md Isa, F., & Yamaqupta, N. (2015). Factors Influencing Southern Thai Women Entrepreneurs’ success. Journal of Applied Science and Agriculture, accepted 2015 (ISI Index)
  • Md Isa, F., Cheng, W.H., Othman, S.N. & Tantasuntisakul, W. (2015). Malaysian Women Entrepreneurs’ Challenges in the Local and International Business Markets. Australian Journal of Basic and Applied Science, accepted 2015. (ISI Index)
  • Sharaf. M. A., Md Isa, F., & Al-qasa, K. (2015). Young Consumers’ Intention Towards Future Green Purchasing in Malaysia. Journal of Management Research, 7(2), 468-480.
  • Sharaf. M. A., Md Isa, F., & Al-qasa, K. (2015). Factors Affecting Young Malaysians' Intention to Purchase Green Products. Merit Research. Journal of Accounting, Auditing, Economics and Finance, 3(2), 17-21.
  • Md Isa, F., Cheng, W.H., Othman, S.N. & Tantasuntisakul, W. (2015). Performance Sustainability of Public Higher Education Institutions in Malaysia. Australian Journal of Basic and Applied Science, accepted 2015. (ISI Index)
  • Yamaqupta, N., Md Isa, F., & Tantasuntisakul, W. (2015). Service Quality and Student Satisfaction in the Higher Education Sector of Thailand. Journal of Applied Science and Agriculture, accepted 2015. (ISI Index)
  • Cheng, W.H., Tantasuntisakul, W., & Md Isa, F. (2015). A Comparison of Factors Influencing Malaysia and Southern Thailand Women Entrepreneurs’ Success. Journal of Applied Science and Agriculture, 9(13), 135-139. (ISI Index)
  • Osman, A., Md Isa, F., Othman, S.N., & Jaganathan M. (2014) Attitude towards recycling among business undergraduate students in Malaysia. American-Eurasian Journal of Sustainable Agriculture, August, 8(13), 6-12. Published online starting 20th January, 8 2015.
  • Cheng, W. H., Md Isa, F., & Bohari, A. M. (2014). Leadership Styles and Leadership Traits of Gen X and Y: A Case Study in Malaysia. International Journal of Business Management and Research (In Press), December, 2014.
  • Cheng, W. H. , Md Isa, F. & Bohari, A. M. (2014), Business Intelligence and Decision Making of Successful Women Entrepreneurs in Northern States of Malaysia, International Journal of Business Management and Research, December 2014.
  • Cheng, W.H., Md Isa, F., & Bohari, A. M. (2014), Can Better Workplace Communication Serve to Improve Job Satisfaction and Reduce Absenteeism? A Case Study of Nilai University College Library. Asian Journal of Business and Management Sciences . Vol. 3, (10), p 1-10.
  • Cheng, W.H., Md Isa, F., & Hoe, C.H. (2014). A study of Perception of International Students on Quality of Malaysian Car. Malaysian Management Journal, Vol. 18. 13-22.
  • Hoe, C.H., Othman, A.R., Md Isa, F., Hussin, Z., Mohamad Harif, A.A., Abdul Jabbar, H., Othman, S. N., & Salahuddin, N. (2014). First Malaysian Franchise Profiling Survey. International Journal if Entrepreneurship and Small & Medium Enterprises (IJESME), Vol.1.
  • Ali, J., Lim, H.E., Ismail, R., Abdul Rahim, F., Md Isa, F., & Ismail, I.A. (2014) Effectiveness Of Finishing School From The Perspectives Of Graduates, Employers And Graduate Marketability, Malaysian Journal of Learning and Instruction (MJLI) Vol. 11, July.
  • Alqasa, k., Md Isa, F., Othman, S.N., . & Zolait, A. (2014). The impact of students attitude and subjective norm on the behavioural intention to use the services of banking system. International Journal of Business Information Systems. Vol. 15, No. 1.
  • Cheng, W., Md Isa, F., Hoe, C., & Liang, S. (2013). A Study of Foreign Students Perception of Country of Origin Theory and Quality of Locally Made Malaysian Cars. International Business Management, 7, 38-45.
  • Nik Muhammad, N., Md Isa, F., Othman, S., & Sanusi, Z. (2013). Malaysian Higher Education Institution Leadership And Decision Making Quality. Ministry of Higher Education Malaysia.
  • Alqasa, K., Md Isa, F., & Othman, S. N. (2013). Factors Affecting Intentions To Use Banking Services In Yemen. Journal of Internet Banking and Commerce. 18(2).
  • Alqasa, K., Md Isa, F., & Othman, S. (2013). The Impact of Students' Attitude and Subjective Norm On the Behavioural Intention to Use Services of Banking System. International Journal of Business Information Systems. Vol 15(1), p 105-122.
  • Ali, J., Lim, H., Ismail, R., Abdul Rahim, F., & Md Isa, F. (2013). The effectiveness of finishing school programmes from perspective of graduates, employers and graduate marketability outcomes.
  • Cheng, W., Md Isa, F., & Hoe, C. (2013). A Study of Perception of International Students on Quality of Malaysian Cars. Malaysian Management Journal (MMJ)
  • Kumar, N., Md Isa, F., Cheng, W., & Abdullah, H. (2012). Development of a framework for services recovery for service industries. Journal of Global Business Advancement, 5 (2), 13.
  • Md Isa, F., Cheng, W., & Mohd Yunus, J. (2012). The Influence of Upline Supoprt on Change Success in Malaysian Direct Selling Industry. International Journal of Business and Management Science, 5 (1).
  • Md Isa, F. M., Hoe, C. H., Othman, S. N., Din, S. H., Mohd Harif, A. A., Hussin, Zolkafli and Mohd Jani, Y. (2012). The Extent of Marketing Capability and Market Orientation in Franchise Business in Malaysia. International Journal of Business and Social Science, 3 (10), 325-334.
  • Hoe, C., Md Isa, F., Cheng, W., Hashim, N., Mohd Yunus, J., & Abdullah, H. H. (2012). Development of women entrepreneurs: The case in Malaysia. World Journal of Social Sciences, 2 (6), 23.
  • Md Isa, F., Othman, S., Hoe, C., Hussin, Z., Mohd Harif, M., & Mohd Yusoff, J. (2012). Critical Success Factors in Franchise Business: A Cross Analysis Among Muslim and non-Muslim Franchisors in Malaysia. Asian Journal of Business and Mangement Science, 1 (10).
  • Cheng, W. H., Md Isa, F., & Singaralingam, J. (2012). A Qualitative Study of Leadership Styles and Personal Characteristics of Successful Women Entrepreneurs in Malaysia and A Gender Comparison. GSTF Digital Library. Journal on Enterprise Marketing. http://dl4.globalstf.org/?wpsp-product=a-qualitative-study-of-leadership-styles-of-successful-women-entrepreneurs-in-malaysia.
  • Cheng, W. H., C., Md Isa, F., & Hoe, C. H. (2012). Perception of International Students of Country of Origin and Ranking of Malaysian Cars. International Business Management, Vol 7 (1).
  • Mohd Harif, M., Hoe, C., Hussin, Z., Othman, S., Md. Isa, F., & Din, M. S. (2011). Determinant Factors of Successful Franchise Business in Malaysia. International Review of Business Research Papers, 16 (6).
  • Cheng, H. W., Md. Isa F., & Hoe, C. H. (2011). Globalization and Application of Strategic Management Model and Theories to Entrepreneurs in a Turbulent Economy. Chinese Business Review, 10 (6), 429-437.
  • Nik Muhammad, N., Md Isa, F., & Othman, S. (2011). Mydin Transformation Focus: Leadership and Organizational Change. Emerald Emerging Case Studies.
  • Md Isa, F., Cheng, W., & Mohd Yunus, J. (2011). Change Management Initiatives and Job Satisfaction among Salespersons in Malaysian Direct Selling Industry. Asian Business & Management, 1 (7), 106-121.
  • Nik Muhammad, N., Kefli, B., & Md Isa, F. (2010). Upgrading Organizational Effectiveness and Management Professionalism: A case study of Pronadz Rekabina SB. International Research Journal of Finance and Economics, 4.
  • Abu Bakar, A., Hashim, F., Md Isa, F., Ahmad, H., & Dzikiria, H. (2009). Distinctive Capabilities and Strategic Thrusts of Malaysia's Institutions of Higher Learning,. International Journal of Marketing Studies, 1 (2).
  • Nik Muhammad, N. & Md Isa, F. (2009). Impact of Culture and Knowledge Acquisition to Organizational Success: Study on Chinese and Malay Small Firms. Asian Culture and History, 1(2).
  • Nik Muhammad, N., Md Isa, F., & Kefli, B. (2008). Positioning Malaysia as Halal Hub; Integration Role of Supply Chain Strategy and Halal Assurance System. Asian Social Science, 5 (7).
  • Nik Muhammad, N., Md Isa, F., & Othman, S. (2008). Impact of decision characteristics, extent of scanning and information processing capacity on investment decision making quality. International Journal of Global Business and Economics (1 (1)), 20-55.
Books
  • Md Isa, F., Hoe, C.H., & Othman, S.N. (2016) A study on the profile, need and problems faced by SMIs entrepreneurs in Kedah, in Women Entrepreneurs & Challenges, page 86-103. NCRC-UUM Publication Series. ISBN 978-967- 11113-8
  • Jamal Ali, Lim Hock Eam, Russayani Ismail, Fauziah Abdul Rahim, Filzah Md Isa & Ismi Arif Ismail. (2014). The Effectiveness of Finishing School Programmes From the Perspectives of Graduates and Employers. Vol. 11. Malaysian Journal of Learning & Instruction, UUM (ISSN 1675-8110)
  • Md Isa, F. & Othman, S. (2014). Kajian Tinjauan Profil Usahawan Serta Keperluan Dan Masalah Dihadapi Usahawan Kecil Sederhana Negeri Kedah (A Survey Study of Entrepreneur Profile and Problems Faced by Small and Medium Entrepreneurs at Kedah). Journal of Usahawan Kecil Melayu: Isu Dan Penyelesaian. Buku Usahawan Kecil Melayu (Journal of Malay Small Entrepreneurs: Issues and Solutions). (ISBN978967 5782 57 2)
  • Muhammad, N., Md Isa, F., Othman, S.N, & Sanusi, Z.A. (2013). Malaysian Higher Education Institution Leadership and Decision Making Quality. AKEPT & Ministry of Higher Education.
  • Md Isa, F. (2012). Buku Panduan Tip Jualan. Hal Ehwal Pelajar dan Alumni, UUM.
  • Bakar, A. R., Hashim, F., Ahmad, H., Md Isa, F., Dzakaria, H., & Din, M.S. (2010). Determining the critical success factors for private Higher Education Institutions in Malaysia, in Small & Medium Enterprises in Malaysia: Potential and Prospect. Manuscript (ISBN 978- 983-3663- 33-0).
  • Md Isa, F., Othman, S.N., Din, M.S., Hoe C.H., Mohd Harif, M.A.A., Hussin, Z., & Md Jani, M.Y. (2010). Critical Success Factors in Franchise Businesses: Case Studies of Malaysian Franchisors, in Small & Medium Enterprises in Malaysia: Potential and Prospect.
  • Md Isa, F., Hashim, N., Muhamad, N., Perumal, S., & Halim, F. (2015) Consumer Behaviour 1st Edition. Kuala Lumpur: OUM and Pearson Education.
  • Md Isa, F., Md Said, N., & Mohamed, Z. (2012) Gelagat Pengguna (Consumer Behaviour). UUM, Sintok , Kedah: PACE, UUM.
  • Md Isa, F., Mohamed, Z., Nik mat, N., & Abu Bakar, N. (2012). Pengurusan Pemasaran (Marketing Management). UUM Sintok: PACE UUM.

Awards & Honours
  • Excellence Service Award (2011), Universiti Utara Malaysia
  • 5th International Conference on Business and Management (ICBMR): How to enhance globalization in the new world. (2010), ICBMR
  • Silver Medal - Invention, Innovation & Design 2009 – Project Management Internal Control System 'Pronet'. (2009). Research Management Institute (RMI), UiTM.
  • Leveraging global management resources through transformational leadership insight and collaboration. 2nd best paper award. (2008). International Business Conference (IBC2008).

Professional Affiliations
  • Malaysian Institute of Management (MIM)
  • Institute of Marketing Malaysia