DR GOH SEE KWONG

Dr Goh See Kwong

Head of Department - Marketing & Management

Doctor in Business Administration, The University of Newcastle, Australia
Master of Commerce (Marketing), The University of Adelaide
Bachelor of Business (Marketing), University of Ballarat.
Executive Certificate of Teaching and Learning in Higher Education TARC, Malaysia

seekwong.goh@taylors.edu.my
Subjects Taught
  • Undergraduate level
    • Strategic Management
    • Research Methods
    • Entrepreneurship
    • Export Practices and Management
    • Introduction to Family Business
    • Cross Cultural Management
  • Postgraduate level
    • Business Strategy Project
    • Managing Business in the Global Context
    • Services Marketing
    • Managing the Multinationals
    • Project Management
    • Organisational Management

Research Interests
  • Knowledge sharing & management
  • Consumer Behaviour
  • Digital and tehnology Marketing

Industry Experience
  • Marketing and Events management

Scholarly Activities
  • Editorial Board
    • Asian Journal of Knowledge Management
  • Reviewer
    • International Journal of Management and Entrepreneurship
    • Electronic Journal of Knowledge Management

Publications
  • Yeo, V. C. S., Goh, S. K., & Rezaei, S. (2017). Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services. Journal of Retailing and Consumer Services, 35, 150-162. (ISI/Scopus/ERA)
  • Goh, S.K., Jiang, N. and Tee, P.L. (2016) The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention, International Review of Management and Marketing, 6(3), 436-441 (Scopus)
  • Goh, S.K. and Balaji, M.S., (2016). Linking green skepticism to green purchase behavior. Journal of Cleaner Production. (ISI, Scopus)
  • Goh, S.K., Tan, I.S. and Yeo, C.S.V., (2016). Why do Urban Young Adults Share Online Video Advertisement in Malaysia?. International Review of Management and Marketing, 6(2), pp.283-288. (Scopus)
  • Goh S.K., Ho V.T, Jiang N (2016) The Effect of Electronic Word Of Mouth on Intention to Book Accommodation via Online Peer-To-Peer Platform: Investigation of Theory of Planned Behaviour, Journal of Internet Banking and Commerce, Vol. 21, No 1 S2: 005. doi:10.4172/1204-5357.S2-005 (Scopus)
  • Goh S.K. and Nee P.Y. (2015) Pseudo Knowledge Sharing: The Influence of Trust and Guanxi Orientation, Journal of Information & Knowledge Management, Vol. 14, No. 3, pp. 1550025-1 - 1550025-10 (Scopus, ERA)
  • KK Jain, MS Sandhu and S.K. Goh, (2015),"Organizational climate, trust and knowledge sharing: insights from Malaysia", Journal of Asia Business Studies, Vol. 9 Iss 1 pp. - (Scopus, ERA) Permanent link to this document: http://dx.doi.org/10.1108/JABS-07-2013-0040
  • Goh S.K. and Lim K.Y. (2014) Perceived Creativity: The Role of Emotional Intelligence and Knowledge Sharing Behaviour, Journal of Information & Knowledge Management, Vol. 13, No. 4, pp (Scopus, ERA)
  • Goh S.K. and Sandhu, M.S. (2014) The influence of trust on knowledge donating and collecting: An examination of Malaysian universities, International Education Studies, Vol.7 No.2, pp.125-136 (Scopus, ERA)
  • Goh S.K. and Low, Z.Y. (2014) The influence of Servant leadership towards organizational commitment: The mediating role of trust in leaders. International Journal of Business and Management, Vol.9 No.1, pp. 17-25; ISSN: 1833-3850 (ERA)
  • Goh, S.K. and Sandhu, M.S.(2013) Affiliation, reciprocal relationships and peer pressure in knowledge sharing in Public Universities in Malaysia, Asian Social Science.Vol. 9, No.7, pp290-298 (Scopus, ERA, ABDC)
  • Kee, D.H.C. and Goh S.K. (2013) Factors Affecting Consumer Attitude towards Social Network Advertising in Malaysia, Taylor’s Business Review, Vol. 3, No. 1, pp.75-90 ISSN:2232-0172
  • Goh, S.K. and Sandhu, M.S. (2013) Knowledge Sharing Among Malaysian Academics: Influence of Affective Commitment and Trust, Electronic Journal of Knowledge Management, Vol. 11, No.1, pp-38-48 (ERA)
  • Goh, S.K. and Tan S.I. (2010) Does power perception influence one’s complaint behaviour? International Journal of Management and Entrepreneurship, Vol. 6 No.1. pp.49 – 63
Conferences
  • Bolisani, E., Scarso, E., Albert, G., Othman, R., & Goh, S.K. (2016, September). Comparing Communities of Practice of Private and Public Organizations. In European Conference on Knowledge Management (p. 81). Academic Conferences International Limited.
  • Othman, R., Albert, G. and Goh S.K. (2015) Investigating the Determinants of Acceptance of Virtual Communities of Practice in the Public Works Department of Malaysia, Proceedings of the 12th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning, Bangkok, Thailand, 5 - 6 November 2015
  • Goh S.K. “Organisational Climate, Knowledge Sharing Behaviour and Creativity: A study from Malaysia”, Proceedings of the 11th International Conference on Knowledge Management, Osaka, Japan, 4-6 November 2015
  • Tee P.L., Goh S.K. and Cheah, J.K.S (2014) Cross Cultural Challenges and Synergies Working In an International Collaboration Project, Proceedings of the 7th Taylor’s Teaching and Learning Conference,Malaysia: Taylor’s University Lakeside Campus 14th - 17th November 2014
  • Goh, S.K. and Sandhu, M.S.(2012) The Influence of Affective Commitment and Trust on Knowledge Sharing In Malaysian Universities, Proceedings of the European Conference of Knowledge Management, Cartagena, Spain (Scopus, ERA)
  • Goh, S.K. and Kee, D.H.C. (2012) Factors Affecting Consumer Attitude towards Social Network Advertising in Malaysia, e-Proceedings from TBS-CLSG International Conference Series 2012, Consumer Behavior and Marketing: New Approaches in Consumer Research and Prospects, Malaysia: Taylor’s University Lakeside Campus, 24th-25th, September. ISSN 978-967-0173-08-5
  • Goh, S.K. and Sandhu, M.S. (2011) Effect of trust on knowledge donating and collecting: Evidence from Malaysia universities, Proceedings of World Business and Economics Research Conference, Auckland – Awarded Best Paper
  • Sandhu, M.S., Goh, S.K. and Poon, W.C. (2010) Organisational Climate, Trust and Knowledge Sharing: Insights from Selected Multinational Firms in Malaysia, Proceedings of Academy of International Business Conference MENA, Dubai – Awarded Best Paper in Management People, Knowledge & Organisation
  • Goh, S.K. and Sandhu, M.S. (2010) The Relationship between Organisational Climate and Knowledge Sharing Behaviour in Malaysian Universities, Proceedings of the TARC International Conference, Kuala Lumpur
  • Goh, S.K. and Tan S.I. (2010) Does complaining behaviour of students differ between the perceived reward power and punishment power towards lecturers? Proceedings of the TARC International Conference, Kuala Lumpur
  • Goh, S.K. and Sandhu, M.S. (2009) Factors influencing effective knowledge sharing behaviour: A conceptual framework, Proceedings of the Curtin International Business Conference 2009, Miri, Sarawak

Guest Speakers Delivered
  • “Challenges and opportunities in harnessing young talent for improved business performance” at the Young Talent Management Innovation Forum Asia 2013 – September 2013, JW Marriott Hotel Kuala Lumpur, Malaysia
  • “Creating pathways for graduates to successfully enter the workforce” at The Young Talent Retention and Succession Planning Forum 2014 – April 2014, Sheraton Imperial Hotel, Kuala Lumpur, Malaysia

Awards & Honours
  • Best Speaker, Taylor’s Research Fair (2016),Taylor’s University Malaysia.
  • Exemplary Meritorious Academic Staff (EMAS) Award (2013) Taylor’s University, Malaysia 
  • Academy of International Business Conference MENA, Dubai – Awarded Best Paper in Management People, Knowledge & Organisation 
  • World Business and Economics Research Conference, Auckland – Awarded Best Paper

Professional Affiliations
  • Member of Academy of International Business
  • Member, Knowledge Management Practitioner (KMP) Group, Malaysia
  • Fellow, World Business Institute