DR NAN JIANG

  Dr Nan Jiang

Lecturer

Doctor of Philosophy, University of Derby, United Kingdom
Master of Marketing Management, University of Derby, United Kingdom,
Bachelor of Business Information System, University College Sedaya International, Malaysia

nan.jiang@taylors.edu.my
Subjects Taught
  • Undergraduate level
    • Export Practice and Management
    • Research Methods
    • Introduction to International Business
    • Final Year Project

Research Interests
  • Consumer Behaviors
  • Marketing
  • Internationalization of Higher Education 
  • Online social games

Publications
  • Goh, S. K., Jiang, N., & Tee, P. L. (2016). The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention. International Review of Management and Marketing, 6(3) (Scopus Indexed)
  • Jiang, N., Adnan, M. M. B. M., Kaur, M. K. M., & Yang, X. Y. (2015). The Effect of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception. International Journal of Business and Management, 10(10), 158. (ERA Indexed)
  • Jiang, N., & Carpenter, V. (2014). A case study of emerging challenges and reflections on internationalization of higher education. International Education Studies, 7(9), 56. (ERA Indexed)
  • Jiang, N., & Carpenter, V. (2013). Faculty-specific factors of degree of HE internationalization: An evaluation of four faculties of a post-1992 university in the United Kingdom. International Journal of Educational Management,27(3), 242-259. (Scopus Indexed)
  • Jiang, N., & Carpenter, V. (2013). A case study of issues of strategy implementation in internationalization of higher education. International Journal of Educational Management, 27(1), 4-18. (Scopus Indexed)
  • Jiang, N., & Carpenter, V. (2011). Market entry dynamic framework for higher education internationalization. Journal of International Education in Business,4(2), 141-158. (Scopus Indexed)
  • Jiang, N. (2011) Market entry mode of higher education internationalization – a case study of a post-1992 university, PhD thesis, British Library ETHOS (Electronic Theses Online Service), London (http://ethos.bl.uk search number 548083 / author name).

Professional Affiliations
  • Member of Emerald Literati Network (2011 – present)