NELIZA HILMY BINTI NASRIJAL

Neliza Hilmy Binti Nasrijal

Programme Director - Dual Award Business Administration (BA), Int'l Business (IB), HR Management (HRM) and Marketing 

MBA (Marketing), BSc (Hons)

nelizahilmy.nasrijal@taylors.edu.my
Subjects Taught
  • Buyer Consumer Behaviour
  • Market Research
  • Advertising

Research Interests
  • Cross Cultural Consumer Behaviour
  • Relationship Marketing
  • Service Quality
  • Learning Style

Scholarly Activities
  • Member of the Committee of Taylor’s Business Plan Competition (2008-2009)

Publications
  • Ramayah, M., Sivanandan, P., Nasrijal, N.H., Letchumanan, T. and Lim, C.L. 2009. “Preferred Learning Style: Gender Influence on Preferred Learning Style among Business Students”. Journal of US-China Public Administration. Vol. 6, No 4, ISSN 1548-6591, USA.
  • Ramayah, M., Nasrijal, N.H., Lim C.L., Sivanandan, P. and Letchumanan, T. 2009. “Factors Influencing the Learning Style Preferences among Business School Students”. Proceedings of Taylor’s University College 4th Teaching and Learning Conference, Subang Jaya, Selangor, Malaysia, Oct 25
  • Nasrijal, N.H, Ramayah, M. Sivanandan, P And Letchumanan, T. 2009. “Peer Influence: A Crucial Determining Factor on the Choice of Preferred Learning Style among Students in a Private Higher Education Institution”. Proceedings of the International Journal of Arts & Sciences Conference for Academic Disciplines, South Orlando, Florida, USA, Feb 16-19.
  • Ramayah, M., Sivanandan, P., Nasrijal, N.H., Letchumanan, T. and Lim, C.L. 2009. “Preferred Learning Style: Gender Influence on Preferred Learning Style among Business Students”. Proceedings of the International Journal of Arts & Sciences Conference for Academic Disciplines, South Orlando, Florida, USA, Feb 16-19.

Professional Affiliations
  • Life member
  • Qualitative Research Association of Malaysia (QRAM) – Membership Number: L181