Dr Noorhayati Saad

Dr Noorhayati Saad

Senior Lecturer

DOCTOR of PHILOSOPHY in ART & DESIGN - DESIGN MANAGEMENT (BIRMINGHAM CITY UNIVERSITY, BIRMINGHAM, UNITED KINGDOM)
POSTGRADUATE CERTIFICATE in RESEARCH PRACTICE in ART, DESIGN and MEDIA. BIRMINGHAM CITY UNIVERSITY– BIRMINGHAM, UNITED KINGDOM [formerly known as University of Central England (UCE)]
POSTGRADUATE DIPLOMA in DIGITAL MEDIA (COMPUTER GRAPHIC) TOYO INSTITUTE of ART & DESIGN, SHINJUKU, TOKYO JAPAN.
DIPLOMA in JAPANESE LANGUAGE BUNKA INSTITUTE of LANGUAGE – SHIBUYA, TOKYO, JAPAN
BACHELOR of DESIGN (GRAPHIC) UNIVERSITY TECHNOLOGY MARA – SHAH ALAM (UiTM formerly known as ITM)

Noorhayati.Saad@taylors.edu.my
Subject Taught
  • Research Design Dissertation
  • Research Design Methodology
  • Research Methodology
  • Community Service Initiatives
  • Design Studies: Communication Theory
  • Typography & Hypertexuality
  • Design Management
  • Research Project Specialisation
  • Intellectual Property Rights
  • Contextual Studies
  • Design & Branding
  • Packaging Design
  • Two Dimensional Design
  • Colour Theory
  • Typography Studies

Research Interests
  • Design Management
  • Design Research
  • Risk in Design
  • Design Audit; Design Practice in Creative Industries

SCHOLARLY ACTIVITIES: Conference
  • Presenter - Research in Art, Design and Media Conference organised by Sheffield Hallam University SHEFFIELD, UNITED KINGDOM (March 2007) - Paper entitled; The Findings - A Comparative Study of Design Practice in Malaysia and the UK with Special Reference to the Creation of SME Brands.
  • Presenter - Research Degree Seminar organised by Birmingham City University– UNITED KINGDOM (June 2006) Methodologies Application – Paper entitled; A Comparative Study of Design Practice in Malaysia and the UK with Special Reference to the Creation of SME Brands. BIRMINGHAM CITY UNIVERSITY– UNITED KINGDOM
  • Presenter - “Beyond the PC" Conference & Exhibition II by Apple Inc.” (September 2001) entitled; The Utilisation of Apple Technologies and its Benefits to Higher Learning Institution’s Multimedia programmes (case study on Limkokwing Institute of Creative Technology)- Shangri-La Hotel, Kuala Lumpur.
Forum & Workshop
  • Lead Facilitator – (October 2008) ‘Branding Transformation through Packaging Design Forum’, a collaboration project of LIMKOKWING UNIVERSITY of CREATIV TECHNOLOGY (LUCT) with TESCO Malaysia and SMIDEC (currently known as SME Corp) for Malaysian SMEs’ entrepreneurs. – 80 participants
  • Lead Facilitator – (January 2000 to December 2002) Short Courses on New Media – Electronic Imaging and Web Design Courses. Attendees were amongst those who were interested to learn Adobe Photoshop as part of enhancement skills in conceptualizes imaging and techniques. Similarly, I had facilitated imaging software for the web interface design. Approximately they were (working adults) between 15 to 25 participants at one lesson. Courses were run based on numbers registered and available based on marketing needs. They were various levels (beginners to advance level) offered and run progressively based on numbers enrolled
  • Lead Facilitator - (May 2000 to June 2001) Creativity in New Media Workshop – Marketing to various Career Club in Secondary Schools within Klang Valley. Approximately between 30 to 70 students’ participants at one session.
  • Lead Facilitator - (December 2000) Creativity Workshop Part 2 – Idea to Prototype - LIMKOKWING Institute of Creative Technology (LICT) & MOE (Ministry of Education) 44 participants
  • Lead Facilitator - - (June 2000) Creativity Workshop Part 1 – Thinking Outside the Box - LICT & MOE (Ministry of Education) - 40 participants
  • Lead Facilitator - (September 1999) Design and Design Process Workshop LIMKOKWING Institute of Creative Technology (LICT) & Ministry of Education (MOE).
External Examiner Role to other Institutions
  • Appointed as an External Examiner and examined (August – November 2015) for Master Thesis Candidate of UNIMAS (University Malaysia Sarawak) named Mr Alexius Hon It Chong from Faculty of Applied and Creative Arts with thesis entitled, “Western Influence and its Impact on Malaysia Poster Style in Advertising”.
  • Appointed as an External Examiner and examined (December 2015 – February 2016) for PhD Thesis Candidate of MONASH University Australia named Ms. Phung Siew Poh with thesis entitled “Exploration of Chinese Myths and Beliefs through Festivals: An Approach via Digital Media”.
Programme/Curriculum Advisory Panel member to other Institution/s
  • Has been nominated as part of the studies committee for Bachelor of Arts (Hons) in Digital Media Production in 2015 of KDU University College, Utropolis Glenmarie Campus

Curriculum Development at TAYLOR’S university
  • Curriculum Design and Writing for MQA documentation – Graphic Communication Design for Degree Programme
  • Curriculum Design and Writing for MQA documentation – Interactive Multimedia Design for Degree Programme
  • Curriculum Design and Writing for MQA documentation – Interior Architecture for Degree Programme
  • Curriculum Design and Writing for CAAEM documentation 2014 (3 volumes) for Board of Architects Malaysia (LAM) – Interior Architecture for Degree Programme
  • Curriculum Design and Writing for CAAEM documentation 2016 (4 volumes) for Board of Architects Malaysia (LAM) – Interior Architecture for Degree Programme (reaccreditation purpose)
  • Curriculum Design and Writing for BA (Hons) Fashion Design Enterprise (yet to be approved at university level and subsequently to be placed for submission to MQA for provisional approval)

Curriculum Design Development during employment in LIMKOKWING University of Creative Technology (LUCT)
  • Curriculum Design and Writing - Electronic Design Multimedia Programme
  • Curriculum Design and Writing - Graphic Design and Multimedia for Diploma/Degree Programmes
  • Curriculum Design and Writing - Industrial/Product Design for Diploma/Degree Programmes
  • Curriculum Design and Writing - Multimedia, Advertising and Broadcasting for Diploma/Degree Programmes
  • Curriculum Design and Writing - Fashion and Retail Design for Diploma/Degree Programmes
  • Curriculum Design and Writing - Animation Diploma/Degree for Programmes
  • Curriculum Design and Writing for short courses related to Art, Design, Multimedia and Animation – for Human Resource Development Fund (HRDF) professional programmes
  • Curriculum Design and Writing – Design, Multimedia and Animation - for Diploma Programme – Botswana Campus
  • Curriculum Design and Writing – Design, Multimedia and Animation for Diploma Programme – Kuching Campus
  • Curriculum Design and Writing – Design, Multimedia and Animation - for Diploma Programme – Cambodia Campus
  • Curriculum Design and Writing – Campus Familiarization Courses for Kumuniti Kolej collaboration for Design, Multimedia and Animation Programmes – Cyberjaya Campus
  • Curriculum Design and Writing – Campus Familiarization Courses for Kolej Tinggi Kemahiran MARA collaboration for Design, Multimedia and Animation Programmes – Cyberjaya Campus

Accreditation and Audit at TAYLOR’S University
  • Lead with Full Participation in the Design School MQA Accreditation Processes
  • Full Participation in the Design School CAAEM Accreditation Processes by Board of Architects Malaysia (LAM)
  • Yearly Internal Audit Practise (IQA) within the faculty since 2011 2012 – 2016
  • Representing the Design School as an Audit Champion since 2012 – 2016
  • As an auditor for IQA process – inter faculty practise.
  • Yearly SETARA/D-SETARA participation within the university
  • Yearly SIRIM Audit Process for ISO recognition & processes
  • Yearly QS Ranking initiatives for recognition

Accreditation and Audit during employment in LIMKOKWING university of Creative Technology (LUCT)
  • Main Presenter and Participation in many LAN/MQA Accreditation Processes (between 1998 - 2003 and 2008 -2010 whether at programme, faculty or university levels)
  • Participation in LUCT Worldwide campuses Accreditation Process, such as Tertiary Education Council (TEC) of Botswana for LUCT Botswana campus and The Accreditation Committee of Cambodia (ACC) for LUCT Cambodia campus
  • Participation in many Audit processes – internal, external and international levels (between 2000 till to-date).

Industry Experiences – as DESIGN CONSULTANT & PRODUCTION (1992 – 2003)
  • Corporate/Company Profile Design and Production - ASTERIA SDN BHD
  • Company’s Products Brochure Design – SKF ENGINEERING SDN BHD
  • Corporate/Company Profile Design and Production - AUTOINDUSTRIES CORPORATION SDN BHD
  • Company’s Products Brochure Design and Production - AUTOINDUSTRIES CORPORATION SDN BHD
  • Company’s Products Brochure Design and Production - ALLMAX SYSTEM SDN BHD
  • Corporate/Company Profile Design and Production - AUTOINDUSTRIES VENTURES SDN BHD
  • Company’s Products Brochure Design and Production - AUTOINDUSTRIES VENTURES SDN BHD
  • Annual Report Design and Production - AIC BERHAD
  • Company’s Products Brochure Design and Production - ALLMAX SYSTEM SDN BHD
  • Company’s Products Brochure Design and Production - AUTOVISOR SDN BHD
  • Corporate/Company Profile Design and Production – DEWMA PHARMACY SDN BHD
  • Company’s Products Brochure Design and Production – K-LINK SDN BHD
  • Corporate/Company Profile Design and Production – K-LINK SDN BHD
  • Company’s Products Brochure Design and Production - DEWMA PHARMACY SDN BHD
  • Corporate Video Production - AIC BERHAD
  • Corporate Video Production - AUTOINDUSTRIES VENTURES SDN BHD
  • Web Design - AIC BERHAD
  • Launching Production/Gimmick Design on 3D modeling animation for corporate identity - AIC BERHAD
  • Logo Design - PKNS INFRA BERHAD
  • Logo Design - PERNAS HHL REINSSURANCE SDN BHD
  • Logo and Corporate Identity System Design - ASTERIA SDN BHD
  • Logo - ASTERIA Engineering SDN BHD
  • Logo and Corporate Identity System Design - AUTO INDUSTRIES CORPORATION SDN BHD
  • Logo Design - AL KAUSAR KONSORTUM SDN BHD
  • Logo and Corporate Identity System Design - AIC BERHAD
  • Logo and Corporate Identity System Design – AIC Telecommunication Sdn Bhd
  • Logo Design - IDEA HOUSE DESIGN SDN BHD
  • Logo and Corporate Identity System Design - ALLMAX SYSTEM SDN BHD
  • Logo and Corporate Identity System Design - JUPEM (Jabatan Ukur dan Permetaan Malaysia / Malaysia Mapping and Surveyor Department.)
  • Packaging Design for spices of PELADANG Brand Product lines (Malaysian Food Products)
  • Premium Product Design - IDEA HOUSE DESIGN SDN BHD
  • Packaging Design and Label for Car Care Products Lines of K-LINK SDN BHD Brand. (Fuel Saver bottle and label)
  • Exhibition Booth Design - AUTOINDUSTRIES VENTURES SDN BHD for Small Medium Industries (SMI) Exhibition – PWTC 1996
  • Art Direction on Voice Over (Japanese Language Version) of Post Production on New Documentary for West Port, Port Klang. – Client - JITU Production Sdn Bhd

Member of
  • Design Research Society (DRS) – UK
  • wREGA (Wakaf Reka Grafik) – Malaysia
  • UiTM Art & Design Alumni and
  • Birmingham City University Alumni (formerly known as UCE)