Dr. Sushila Devi Rajaratnam

Senior Lecturer
School of Hospitality Management

PhD (Management)
Master of Business Administration
Bachelor of Economics (Business Administration, Hons.)

Subjects Taught
  • Organizational Behaviour (current)
  • Human Resource Management
  • Principles of Management
  • Strategic Management (in previous organization)

Research Interests
  • Strategic Human Resource Management
  • Diversity Management
  • HRM Practices in Hospitality Industry

Research Grants Awarded
  • Re-defining and re-branding rural tourism in Malaysia (Sub-Project 3), under the LRGS Project-3, ‘Environmental Responsibility & Management Framework’. [Ref.JPT.S(BPKI)2000/09/01/015Jld.4(67)]. (February 2012 – February 2014)

Peer Reviewed Papers
  • Rokhshad Tavakoli, Paolo Mura & Sushila Devi Rajaratnam (2017): Social capital in Malaysian homestays: exploring hosts’ social relations, Current Issues in Tourism, DOI:10.1080/13683500.2017.1310189 (SSCI, Scopus).
  • Sushila Devi Rajaratnam, Vikneswaran Nair, Saeed Pahlevan Sharif & Uma Thevi Munikrishnan (2015),"Destination quality and tourists’ behavioural intentions: rural tourist destinations in Malaysia". Worldwide Hospitality and Tourism Themes, 7(5), 463 – 472. (Scopus).
  • To cite this article: Vikneswaran Nair, Uma Thevi Munikrishnan, Sushila Devi Rajaratnam & Natalie King (2015) Redefining rural tourism in Malaysia: a conceptual perspective. Asia Pacific Journal of Tourism Research, 20 (3), 314-337, DOI: 10.1080/10941665.2014.889026 (SSCI, Scopus).

Book Chapters
  • Tho, L. M. & Sushila Devi, R. (1997). Public perception and image of co-operatives in Malaysia. The World of Co-operative Enterprise 1997, 9-20. Oxford: Plunkett Foundation.
  • Tho, L. M. & Sushila Devi, R. (1995). The governance of co-operatives in Malaysia: A focus on controls. The World of Co-operative Enterprise 1995, 65-71. Oxford: Plunkett Foundation.

Conference Abstracts/Proceedings
  • Uma Thevi Munikrishnan & Sushila Devi Rajaratnam. (2015). Rural tourism in Malaysia: tourists’ perception? In 21st Asia Pacific Tourism Association Conference Abstract Proceedings (pp.236-239). Korea.

Other Publications
  • Pei Yi Beh & Sushila Devi Rajaratnam (2017). Corporate social responsibility: exploring SME owners’ understanding and practices. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 6 (2) – publication in progress.
  • Uma Thevi Munikrishnan, Sushila Devi Rajaratnam, Paolo Mura & Vikneswaran Nair (2015). Local residents' participation in rural tourism: the case of KOPEL in Kinabatangan, Sabah, Malaysia. Asia-Pacific Journal of Innovation in Hospitality & Tourism, 4(2), 181-201.
  • Sushila Devi Rajaratnam, Uma Thevi Munikrishnan, Saeed Pahlevan Sharif & Vikneswaran Nair (2014). Service quality and previous experience as a moderator in determining tourists’ satisfaction with rural tourism destinations in Malaysia: a partial least squares approach, Procedia - Social and Behavioral Sciences, 144 (20 August), 203 – 211.
  • Sushila Devi, R. (2007). HRM practices and employee performance in co-operatives: Direct and indirect relationship. Malaysian Journal of Co-operative Management, 4, 32-49.
  • Sushila Devi, R. (2007). Direct and indirect influence of HRM practices on employee performance and turnover intention. Malaysian Management Journal, 11(1&2), 25-45.
  • Sushila Devi, R. (2005). Human resource management and organizational performance: A brief literature review and some implications for co-operatives in Malaysia. Malaysian Journal of Co-operative Management, 1, 11-22.

Scholarly Activities / Industry Experience
  • Trainer & Head of Research Management& Publication (1982 -2010)
  • Chief Editor (Malaysian Journal of Co-operative Management (2006 – 2010)
  • External Examiner for PhD thesis from public university (2011)
  • Internal Examiner for postgraduate theses and proposals (since 2011)
  • Paper Reviewer for local and international journals & conferences (since 2011)
  • Managing Editor, Asia-Pacific Journal of Innovation in Hospitality & Tourism (1 Oct 2011- 25 April 2012)
  • Moderator /chairperson for conferences organized by Taylor’s University (since 2012)
  • Guest Speaker, 10th Graduate Research Colloquium 2015 organized by Taylor’s University (5 November 2015)

Awards and Honours
  • Excellent service for 2008 and 1993 (by previous employer).
  • Merit service for 1996 and 1995 (by previous employer).
  • Book Award for Public Speaking – Dale Carnagie Courses, Institute of Successful Leadership.
  • Malaysian Government scholarships to pursue PhD and MBA.