Prof Datuk Seri Dr Victor Wee Eng Lye

Prof Datuk Seri Dr Victor Wee Eng Lye


Ph.D in Economics (Bristol University)
M.A. in Sociology (Brown University)
B.Econ (Hons) (Universiti Malaya)
Subject Taught
  • Tourism economic
  • Tourism policy formulation
  • Undertaking and executing tourism campaigns
  • Demography and human resource
  • Macroeconomics analysis

Research Interests
  • National tourism policy
  • Tourism development planning
  • Tourism marketing and branding
  • Future tourism
  • Heritage tourism

Research Grants Awarded
  • Mega Science 3.0 – Tourism Industry Sector 2050 under Academy of Sciences Malaysia

  • World Tourism Organisation (UNWTO) (2012). Tourism Success Stories and Rising Stars –World Tourism Conference Proceedings, Kota Kinabalu, Sabah, Malaysia 4-6 October 2010. Edited by Victor Wee and Wong Kong Yew. Madrid

Book Chapters
  • Wee, Victor and Wong Kong Yew (2012). "Overview " in: Tourism Success Stories and Rising Stars –World Tourism Conference Proceedings, Kota Kinabalu, Sabah, Malaysia 4-6 October 2010. World Tourism Organisation (UNWTO), Madrid.
  • Wee, Victor (Forthcoming). “Inter-Ministerial Coordination and Policy Coherence For Tourism Sustainability in Malaysia,” in Managing Growth and Sustainable Tourism Governance in Asia and the Pacific prepared for UNWTO General Assembly in Chendu, China September 4-9, 2017, edited by Noel Scott

Journal Articles
  • “Challenge of Conserving and Protecting Heritage Sites,” TEAM Journal of Hospitality and Tourism, Vol. 12, Issue 1, 2015

Press Interviews
  • “The Growing Importance of Business Events to Local Tourism,” in TTG MICE.Com, 2 May 2017
  • “Are We There Yet?” in Business Today, May 2017
  • “How Will You Book Your Next Holiday: Online or Through A Travel Agency,” interview with The Star, 31 January 2016

Conference Presentations
  • “ASEAN Tourism in 2015,” presented at ASEAN Tourism Research Conference 2017, James Cook University, Singapore 18 January 2017
  • “Tourism 2050: What Will It Be”, presented at 6th Asia Euro Conference 2016, Tourism, Hospitality and Gastronomy Conference, Gwalior, India, November 2016
  • “Mega Science 3.0 Tourism Sector Final Report” presented at Mega Science 3.0 National Forum 10 November 2016, Kuala Lumpur
  • “Mega Trends on Tourism,” speech at Hospitality Leaders Dinner, 1 June 2016, Taylor’s University Lakeside
  • “Global Marketing for Eco-Tourism”, SATTE, New Delhi, 28 January 2014
  • “Importance of Marine Tourism,” as Representative of UNWTO in the 2013 Zhoushan Archipelago International Symposium on Marine Tourism, 11-14 August 2013
  • “Impact of Air Services Liberalisation on Growth of Tourism in Asia,” Sixth UNWTO International Meeting on Silk Road Tourism in Dunhuang, Gansu, 1-3 August 2013
  • “Key Factors in Developing and Marketing Ecotourism”, International Conference on Tourism Development 2013, G Hotel, Penang, 4-5 February 2013
  • “Fostering Sustainable Growth, Promoting Ecotourism” – Roadmap For Asian, Asian Tourism Conference, LAO ITECC, Vientiane, Laos, 22 January 2013
  • “Tourism Industry in Malaysia – Towards 2020”, Transforming Tourism Industry in Malaysia Towards 2020, Tun Hussein Onn Hall, PWTC, 22 June 2012
  • “Innovation and Tourism Forum and Exhibition with the theme Innovation Business Strategy and Beyond the Profit in the Hospitality & Tourism Industry” By the Faculty of Hotel and Tourism Management, UITM, 16 April 2012

  • Team leader and consultant to the Academy of Sciences Malaysia in the preparation of Tourism 2050 report, as a component of Mega Science 3, 2015-2016
  • Consultant to Ministry of Tourism and Culture to lead the preparation of the ASEAN Social and Cultural Committee Blueprint 2016-2025 for the ASEAN Blueprint 2025
  • UNWTO Consultant for the Formulation of the Maldives Destination Marketing Strategy, 2015
  • UNWTO Consultant for the International Conference on Tourism and Heritage Protection, Mandalay, Myanmar, June 2014
  • UNWTO Consultant for Mission to Mongolia on Tourism Marketing 19-24 July 2012
  • UNWTO Consultant for Tourism Branding Workshop in Albania, 2011
  • UNWTO Consultant Capacity Building Workshop on Tourism Branding in Vietnam, 16 – 17 December 2010
  • UNWTO Consultant for “Asia pacific Executive Training Programme on Tourism Policy and Strategy” Langkawi, Malaysia 15-20 June 2009
  • UNWTO Consultant for “Conference on Increasing Tourist Flows Between Asia and the Middle East” in Tehran, Iran, 2 March 2009
  • UNWTO Consultant for 7th National Tourism Conference in South Africa, 3 November 2008

Industry Experience
  • 2016 Secretary General of ASEAN Tourism Research Association, 2017- present
  • 2015 Malaysia’s representative to the ASEAN High Level Task Force (HLTF) for the ASEAN Social and Cultural Committee (ASCC) to formulate the ASEAN Blueprint, ASEAN 2025
  • 2008-2013 Chairman of UNWTO Programme Committee comprising representatives from all regions of the world. The main task of the Programme Committee is to establish UNWTO global programmes.
  • 2007 Chairman for 17th Session of UNWTO General Assembly at Cartegena de Indias, Colombia. This General Assembly is held every 2 years and comprises representatives from 155 member countries, as well as associates and affiliates of UNWTO.
  • 2007 Chairman of 21st ASEAN National Tourism Organisations Meeting at Langkawi, January 2005
  • 2006-2008 Malaysia Commissioner General for EXPO Aichi 2005. Malaysia Pavilion was awarded Bronze Medal
  • 2007-2008 Member of expert group of economic forecasters for Pacific Economic Cooperation Council (PECC)

Professional Affiliations
  • Secretary General, ASEAN Tourism Research Association, 2017 - present