A Talk on Digital Transformation of Tourism by Dato' Siew Ka Wei


Tourism is the third largest contributor in terms of GNI  to the Malaysian economy with 15% GDP contribution and 22% employemnt contribution. Globally, the tourism sector is undergoing a transformation due to the rise of exponential technologies and digital platform, along with increasing consumer demand for digital services, and needs of the millennials. Such disruption poses significant potential for Malaysia to transform its tourism sector into SMART Tourism.