Informed Decision Making Best Practices
International Projects
Environmentally and Socially Responsible Tourism Capacity Development Project: Provision of Tourism Training for Vietnamese Tourism Administrators in an ASEAN Country

Lead By: Associate Professor Dr. Toney K. Thomas
Funded By: European Union (RM 780,000)
The Environmentally and Socially Responsible Tourism Capacity Development Programme (ESRT) funded by the European Union for ASEAN enabled Taylor’s University to train Vietnamese public sector tourism administrators in four different areas, namely responsible sustainable tourism development; sustainable regional special planning in tourism; tourism services and quality management; and product development and event management in tourism.
Food & Beverage Quality Excellence Programme

Lead By: Stephen Sanmugam & Bala Murali Nanda Apparao
Funded By: King of Swaziland, Lozitha Palace, Swaziland (RM 50,000)
Taylor’s University carried out routine analytical services for the King of Swaziland, we helped them upgrade their quality of food and operational services to a new level.
Recent International Project
Knowledge Transfer and Tourism Development in Timor Leste

Lead By: Associate Professor Dr. Frederic Bouchon
Funded By: Cardno Emerging Markets (Australian) Pty Ltd (RM 100,000)
The School of Hospitality, Tourism & Culinary Arts (TCHT) has been engaged on an international grant for Knowledge Transfer and Capacity Building in Timor Leste. The project was funded, after a competitive tender process, by the development wing of the Federal Government of Australia. This initiative will support the development of tourism in the country as it looks to become a member of ASEAN. TCHT has also already taken the initiative to create the ASEAN Tourism Research Association (ATRA) network. The project covers:
  1. Three phases in six months;
  2. Tourism development audit in two sites (mountains & heritage);
  3. Development of knowledge and capacity in tourism management.
National Projects
Multi-dimensional Responsible Rural Tourism Capacity Framework for Sustainable Tourism

Lead By: Professor Dr. Vikneswaran Nair
Funded By: Ministry of Education, Malaysia RM (9,000,000)
The main objectives of the project are:
  1. To discover the various models used in economic, socio-cultural and environmental responsibility and carrying capacity in rural tourism destinations;
  2. To investigate all stakeholder’s perspective on the economic, sociocultural and environmental responsibility and carrying capacity in rural tourism destinations;
  3. To establish appropriate economic, socio-cultural and environmental model to measure stakeholders’ impact in rural tourism destinations;
  4. To develop economic, socio-cultural and environmental responsibility and carrying capacity indicators for rural tourism destinations;
  5. To develop a tourism barometer to assess and monitor the economic, socio-cultural and environmental responsibility impact of rural tourism destinations using an integrated decision support system.
  6. The new responsible tourism and capacity model will ensure the optimal use of resources and simultaneously maintain the balanced ecological processes that can help the conservation of natural heritage. The fundamental indicators that will be extracted from the current practices will track changes in key economic, socio-cultural and environmental components of the tourism industry, informing the achievements of the sustainability goals and measuring impacts of the tourism industry on the environment over time. These indicators will provide a snapshot of the impact of the tourism industry and the industry’s response to challenging issues.
Investigating Size and Economic Value of Business Events in Malaysia

Lead By: Associate Professor Dr. Kashif Hussain
Funded By: Malaysia Convention & Exhibition Bureau (RM 850,000)
The purpose of this study is to investigate the size and economic value of business events in Malaysia. The objectives of the study were to determine the size and economic value of business events industry and to present a model for determining the economic value for business events in Malaysia. The findings highlight the selected business events’ net expenditure (spending patterns) from both participants (e.g. foreigners as conference delegates, exhibition buyers & exhibition sellers attending/joining business events) and organisers (e.g. companies organising international conferences, incentive travel & exhibition events) perspective in Malaysia for the years 2012, 2013 & 2014. Apart from reporting the size and economic value of business events market in Malaysia, this study also presents a model defining total economic impact (direct, indirect & induced), contribution to employment, contribution to tax revenue generated for Malaysia.
Tourism Satisfaction Index and Duty Free Shopping Awareness Survey

Lead By: Prof. Dr. Muhamad Muda (Late)
Funded By: Tourism Malaysia (RM 50,000)
This project started in 2011 and developed a benchmark for the Malaysian industry presenting Taylor’s Tourism Satisfaction Index and highlights tourist experiences and their related satisfaction for Malaysia as a prime holiday destination within Southeast Asia and also highlights tourists’ willingness for Kuala Lumpur to be a duty-free zone.
National Food Barometer Project

Lead By: Prof. Jean Pierre Poulain
Funded By: CNIEL, Coca-cola & Nestle (RM 371,970)
For many years, nutritional surveys have been capturing the transformation of food consumption but to date a comprehensive survey focusing on the socio-cultural determinants of food habits and eating practices at the national level have not been reported. The purpose of the Malaysian Food Barometer is to fill this gap and to investigate the eating practices and cultural representations on food and eating in a multicultural context. Its aim is to describe and understand the food habits and transformations of Malaysian population in different dimensions including practices, social norms, social representations and beliefs. For the 2013 survey over 2,000 people were participating across the northern, central and southern regions of Peninsular Malaysia, Sabah and Sarawak. It shows the correlation between the food lifestyle of individuals, social characteristics and body size status, or obesity.
Recent Industry Specific Projects
Langkawi Google Glass Augmented Reality (AR): A Feasibility Study

Lead By: Mr. Neethiahnanthan Ari Ragavan & Professor Dr. Vikneswaran Nair
Initiative By: Taylor’s University (RM 25,000)
There are 2 phases of the proposed project, namely the feasibility study and the implementation plan. The general aim of the first phase of the project is to conduct a feasibility study in order to develop market concept and proof of concept for a Google Glass Augmented Reality (AR) application. Thus, the study would:
  1. Enhance the visitors’ geological heritage experience in the context of nature-based eco-tourism in Langkawi Island.
  2. Generate positioning of a brand destination for Langkawi to become an internationally renowned UNESCO Geopark destination.
  3. Conceptualise a pioneering initiative in using the state-of-the-art technology of Augmented Reality (AR) in positioning Langkawi on the world tourism map. Based on the outcome of the feasibility study, the second phase, the implementation of the Google Glass AR application, will be proposed. The second phase would include the training of personnel managing the technology and the cost of purchasing the hardware (e.g. Google Glass) and software (application to run the AR). If Langkawi rolls out the application by 2015, the island will be among the first in the world using this AR technology for interpretation of a tourism destination.
Survey Research for Increasing the Potential of Port Dickson as a Leading Beach Resort Tourism Destination

Lead By: Dr. Pradeep Nair & Associate Professor Dr. Kashif Hussain
Initiative By: Taylor’s University (RM 30,000)
This study highlights the factors that influence the behaviour of the stakeholders and residents towards tourism development in Port Dickson region in Malaysia and discuss the differing attitudes and characteristics of the groups identified. The study draws on the triple bottom line approach of perceived impacts (economic, socio-cultural & environmental) of tourism development at Port Dickson and investigates if residents’ image of destination influence their perceptions of the economic, socio-cultural and environmental impacts of tourism, and support for further tourism development. In order to conduct this study, a mixed method approach is adapted by employing;
  1. Qualitative study (interviews with stakeholders & local residents) and
  2. Quantitative studies (survey questionnaires from stakeholders & local residents) to collect data and gather stakeholders and residents’ views regarding the image of Port Dickson, role of their engagement in developing tourism at the destination and its impact.
CRiT Journal
Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT)
  • Frequency: Two Issues Per Year
  • Abstracted and Indexed in:
    • CABI
    • CIRET
    • MyCITE
  • Powered by Springer
  • Website:


Books - 3
Book Chapters - 3
High Impact Indexed Publications (Journals & Proceedings-ISI, SSCI, SCOPUS, ERA) - 9
Refereed Journal Publications - 19
Refereed Conference Proceedings - 50
TOTAL - 84

Books - 2
Book Chapters - 7
High Impact Indexed Publications (Journals & Proceedings-ISI, SSCI, SCOPUS, ERA) - 20
Refereed Journal Publications - 16
Refereed Conference Proceedings - 46
TOTAL - 91

Books - 2
Book Chapters - 1
High Impact Indexed Publications (Journals & Proceedings-ISI, SSCI, SCOPUS, ERA) - 43
Refereed Journal Publications - 13
Refereed Conference Proceedings - 46
TOTAL - 105

Total number of Publications
Books - 7
Book Chapters - 11
High Impact Indexed Publications (Journals & Proceedings-ISI, SSCI, SCOPUS, ERA) - 72
Refereed Journal Publications - 48
Refereed Conference Proceedings - 142
TOTAL - 280

Postgraduate Programmes