Big Data Week 2015: Public Forum

Date: 20 April 2015
Time: 9.45am – 12.30noon
Venue: Lecture Theatre 12, Taylor’s University

School of Communication at Taylor’s University, in collaboration with Multimedia Development Corporation, has again embarked as partner in the festival of Big Data Week 2015 celebrated worldwide. We aim to bring greater awareness and understanding of Big Data development in the field of communications in Malaysia. We are proud to host a forum that presents research findings and work done in relation to Big Data right here on our campus.

Opening Ceremony

Welcome Speech
by Josephine Tan, Dean, School of Communication

Opening Speech
by Muhundhan Kamarapullai, Head of Startup & Entrepreneurship Ecosystem, Malaysian Multimedia Development Corporation

Forum Moderator
Joethi Gangatheran, Lecturer in Journalism, School of Communication

Big Data and Nasi Lemak: The Role of Big Data in Our Lives
by Sutapa Bhattacharya, Leo Burnett

Ontology-based Crime News Retrieval
by Prof. Shahrul Azman Mohd Noah, University Kebangsaan Malaysia

Empowering Journalists with the Tools and Resources of Data Journalism
by Sandra Hanchard, Big Data Malaysia

Q&A Session

Closing ceremony


SUTAPA BHATTACHARYA | Head of Strategy and Planning, Leo Burnett

Sutapa Bhattacharya completed her MBA from Institute of Business Management, India and post-graduation from Wharton School of Business, Pennsylvania. She has spanned a career of more than 20 years, starting in marketing with Emami Marketing, moving onto marketing research with Nielsen Research and finally switching to advertising first with Grey Advertising and then for 7 years at JWT taking on assignments across the country, working with clients in Mumbai, Delhi, Calcutta in both urban and rural environments.

In 2004, Sutapa changed countries and agencies and joined Leo Burnett Advertising in Kuala Lumpur, Malaysia. Today, Sutapa is Head of Strategy and Knowledge and responsible for consumer insights that can lead to meaningful and effective communications and brand strategy formulation. She has a strong business understanding in coming up with communication solutions to business problems. She has also been an Effies winner for successive years and won the award for Planner of the Year for South East Asia in 2013 and was the gold winner for Brand Consultancy of the Year in 2014.

PROF. SHAHRUL AZMAN MOHD. NOAH | Head of Knowledge Technology Research Group at Center for Artificial Intelligence Technology, Universiti Kebangsaan Malaysia

Prof. Shahrul Azman Mohd Noah received the BSc with honors in Mathematics from the Universiti Kebangsaan Malaysia in 1992, MSc and PhD degrees in Information Studies from the University of Sheffield, UK, in 1994 and 1998, respectively. His research interests include information retrieval and ontology with special emphasis on semantic searching and recommender systems. He has published more than 150 research articles in these areas. Prof. Shahrul Azman was elected as a research fellow at the Institute for Pure and Applied Mathematics (IPAM), UCLA for its Fall 2007 Program on Mathematics of Knowledge and Search Engines.

He also serves as technical expert assessor for various research grants such as the Multimedia Development Corporation (MDeC) IGS, MSC Multimedia Super Corridor R&D (MGS) and MOSTI Technofund grant schemes. Prof. Shahrul Azman is currently a member of the Persatuan Capaian Maklumat dan Pengurusan Pengetahuan (PECAMP), International Association for Ontology and its Applications (IAOA) and IEEE Computer Science Society associations.

SANDRA HANCHARD | Big Data and Society Researcher/ Organizer, Big Data Malaysia

Sandra Hanchard is a Big Data and Society researcher, with industry, academic and community experience. She is a key organizer for Big Data Malaysia, a community networking group for professionals with interest in all things Big Data; including processing technologies, real-world applications, data visualization, data journalism, data science and more. Formerly, Sandra was the Asia Pacific lead for custom research at global Internet measurement firm, Experian Hitwise. She worked with leading blue-chip and new media brands to grow their businesses through insights derived from large behavioral datasets.

Her commentary has featured prominently in the press across Asia Pacific. Currently, Sandra is affiliated with Swinburne University and is the recipient of an Australian Postgraduate Award for her doctoral thesis which investigates social media information use in Malaysia. She is a past panelist at the Melbourne Writers Festival and fellow of the Oxford Internet Institute Summer Doctoral Program at Oxford University.

Click here to view: Big Data Forum Event Live Streaming