Taylor’s University Sharing Expertise In Sustainable Tourism Development

2nd Batch of Vietnam Tourism Officials Begin Training at Taylor’s University

Taylor’s University, through its School of Hospitality, Tourism and Culinary Arts (TCHT), is sharing its expertise and know-how in promoting sustainable tourism with 20 public sector tourism administrators from Vietnam starting 3 September 2014. The workshops will run until 30 September 2014 at Taylor’s University Lakeside Campus.

The workshops are the second phase of a three-year programme running from 2013 through to 2015. The programme, known as the Environmentally and Socially Responsible Tourism Capacity Development (ESRT) Programme, is funded by a grant initiated by the European Union for ASEAN countries.

“Sustainable tourism is a key economic driver for the Asia-Pacific region, creating jobs and promoting more investments and developments to this region. Through the ESRT programme, Taylor’s University aims to position itself as an institution renowned for research excellence while making an indelible impact in nation building. We hope to play a more proactive role to provide platforms for both academics and industry experts to share knowledge and research data for the betterment of the tourism industry in Malaysia as well as the ASEAN region,” said Vice Chancellor & President, Professor Dato’ Dr. Hassan Said.

He added that Taylor’s University’s involvement in the programme is a clear testament of the University’s capability in research and innovation, specifically in sustainable tourism development.

This year, the programme participants will enjoy up-close-and-personal sessions with various notable industry experts, including former Chairman of the Tourism Promotion Board Malaysia, Datuk Seri Dr Victor Wee; Director of Strategic Development, MCI Office, Aldia Lai; and PEMANDU’s Director of NKEA Tourism, Dr Sarinder Kumari.

The main goal of the research grant, which amounts to approximately €182,000 (RM 778,500), will see Taylor’s University train a total of 60 Vietnamese tourist administrators from the public sector in four main areas namely, responsible sustainable tourism development, product development and event management development in tourism, tourism service and quality management as well as sustainable regional or spatial planning in tourism.

This year, the ESRT programme was launched by the General Manager of Visit Malaysia 2014, Pn. Nor Yahati Binti Awang.

TCHT has been actively involved in the research and development sphere for hospitality and tourism-related work. Its most recent initiative is a survey done in collaboration with the Kuala Lumpur Convention Centre on the Micro Impacts and Benefits of Business Tourism Malaysia: A Case Study of Kuala Lumpur Convention Centre.