Taylor's University's signs a Memorandum of Agreement with Group MAD

Taylor's University's student Public Relations consultancy, proPassion Communications marked its 5th year of establishment by signing a Memorandum of Understanding (MoA) with Group MAD, an established branding communications consultancy agency at Taylor's University Lakeside Campus.

Present for the event were Taylor's University Vice Chancellor & President, Professor Dato' Dr. Hassan Said, School of Communications Dean, Josephine Tan, CEO of Group MAD, Patrick Wee and Group MAD Senior Branding & Communications Manager, Crystal Koh.
 

The MOA signing highlights how far proPassion Communications has come since its establishment in 2008. With the support and mentorship by Group MAD, proPassion Communications have successfully organised events such as DiGi's D'Ultimate Birthday Bash, Star Asia Malaysia's Glamtour and Taylor's very own Commfest 2011 and 2012.

During his welcome speech, Professor Dato' Dr. Hassan said that Taylor's School of Communication prides itself on its holistic, learner-centred approach to student learning and progression, which is in line with the Experiential Learning provided by the PR Consultancy module, from which proPassion Communications was born. Experiential Learning refers to educating one through exposing them to real-life experiences, and with proPassion Communications, Public Relations students of Taylor's University are able to fully grasp what it is like to work in their selected field. This experience has been successfully realised thanks to the partnership with Group MAD, who bring with them the passion to hone the skills of students to become "Premium Graduates" of Taylor's University.

"A collaboration of a reputable branding communications consultancy agency and a student PR agency will surely pave the way for PR education in other institutions to adopt a more practical, industry-driven nature," Prof Hassan expressed before ending his speech. "A collaboration of a reputable branding communications consultancy agency and a student PR agency will surely pave the way for PR education in other institutions to adopt a more practical, industry-driven nature," Prof Hassan expressed before ending his speech.

Group MAD CEO Patrick Wee shared about his aim to leave behind something memorable for people in the audience to take back. Amidst everything that is taking place in the hectic lives of people, it's important that PR practitioners simplify and amplify the message to leave a lasting impression. Simplify all matters, but in amplified forms so that it is easy for people to absorb, and hopefully, remember them.

After the signing ceremony, the proPassion's QR Code board was unveiled. This board was conceptualized to encourage more connectivity with students and potential clients all around campus. Posters of the QR code will be plastered in various hotspots.
 

During the MOA, proPassion Communications shared about the latest project they're involved in. With the wisdom and expertised shared by Group MAD, the student PR agency are taking on a full-fledged PR campaign for Dutch Lady and its 50th anniversary CSR project, Inspire Tomorrow's workshops for underprivileged children.

This will be the student PR agency's most large-scale venture yet, and further illustrates the resounding success of Taylor's School of Communications in matching its students up with valuable industry experience.